Area Sales Manager, North UK
CV-LibrarySheffield, South YorkshirepermanentPosted: 12 March 2026
Apply NowWe are growing the UK sales team to support our manufacturing customers, in finding the best solutions. Previous experience and interest in measurement, calibration, vision systems or engineering is beneficial. This ASM will cover Birmingham to York, M62 corridor.
Job Purpose:
• Ensure consistent, profitable growth in sales revenues through positive planning, deployment and management of your sales territory.
• To be responsible for developing sales to meet agreed company objectives.
• To be a team player, show initiative and work effectively with the sales team and other company employees
Impact:
• Create levels of activity that produce a return in enquiries, projects, demonstrations and orders.
• Maximise product awareness throughout your sales territory.
Accountability:
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity
• Attain or exceed sales targets and management of pipeline & forecasting
Key Results Areas:
• Sales Activity, demonstrations and orders.
• Development of sales across all Company product lines
• Sales Growth and Profitability in line with the plan
Required Skills, Knowledge and Expertise:
• Minimum of 3+ years of industry experience in technical sales in measurement or related field.
• Strong understanding of fundamentals, including calibration standards, tolerances, and instrumentation.
• Experience working with and selling metrology equipment such as CMMs, Optical Profilers, and optical systems.
• Basic knowledge of industry standards like ISO/IEC 17025 and GD&T (Geometric Dimensioning and Tolerancing).
• Ability to read and understand engineering drawings.
• Proficiency with metrology software packages.
• Proven ability to meet and exceed sales targets in a technical field.
• Excellent communication skills – both written and verbal, with the ability to convey complex technical concepts.
• Strong organizational skills with the ability to work to deadlines and high attention to detail.
• Ability and willingness to work collaboratively as part of a team.
• Clean and full UK driving license.
• Experience in a sales or business development role within the metrology or industrial automation sector
Job Purpose:
• Ensure consistent, profitable growth in sales revenues through positive planning, deployment and management of your sales territory.
• To be responsible for developing sales to meet agreed company objectives.
• To be a team player, show initiative and work effectively with the sales team and other company employees
Impact:
• Create levels of activity that produce a return in enquiries, projects, demonstrations and orders.
• Maximise product awareness throughout your sales territory.
Accountability:
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity
• Attain or exceed sales targets and management of pipeline & forecasting
Key Results Areas:
• Sales Activity, demonstrations and orders.
• Development of sales across all Company product lines
• Sales Growth and Profitability in line with the plan
Required Skills, Knowledge and Expertise:
• Minimum of 3+ years of industry experience in technical sales in measurement or related field.
• Strong understanding of fundamentals, including calibration standards, tolerances, and instrumentation.
• Experience working with and selling metrology equipment such as CMMs, Optical Profilers, and optical systems.
• Basic knowledge of industry standards like ISO/IEC 17025 and GD&T (Geometric Dimensioning and Tolerancing).
• Ability to read and understand engineering drawings.
• Proficiency with metrology software packages.
• Proven ability to meet and exceed sales targets in a technical field.
• Excellent communication skills – both written and verbal, with the ability to convey complex technical concepts.
• Strong organizational skills with the ability to work to deadlines and high attention to detail.
• Ability and willingness to work collaboratively as part of a team.
• Clean and full UK driving license.
• Experience in a sales or business development role within the metrology or industrial automation sector