Head of Marketing - Events

CV-LibraryEC1, Farringdon, Greater LondonpermanentPosted: 5 November 2026
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Head of Marketing – B2B Events

£65,000 – £70,000 + 20% Bonus + Excellent Benefits

London | Hybrid – 3 days in the office

An exciting opportunity has arisen for an accomplished Head of Marketing to join a rapidly growing membership association.

This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.

Leading a small, experienced marketing team of four, you will take ownership of the marketing strategy across a portfolio of conferences and awards, driving audience acquisition, delegate growth, brand development and overall event performance.

This is an ideal role for someone who is currently a Senior Marketing Manager and is looking for that step up into a Head of Marketing position.

Responsibilities

* Lead and develop a high-performing events marketing function

* Own the marketing strategy across an international conference portfolio

* Manage and mentor four junior marketers

* Develop innovative, commercially focused campaigns that drive delegate acquisition and engagement

* Remain hands-on across campaign planning and execution

* Introduce fresh ideas, processes and marketing best practice

* Work closely with senior leadership, sales, production and wider event teams

Qualifications

* You will be a polished, commercially minded B2B events marketer with 6+ years' experience, ideally gained within conferences or high-level business events.

Required Skills

You will have:

* Extensive B2B conference/events marketing experience

* A strong track record of delivering successful delegate acquisition campaigns

* Previous experience managing and developing a marketing team

* Excellent strategic and hands-on digital marketing capabilities

* Strong commercial awareness and analytical skills

* A professional, articulate and confident communication style

* The ability to lead from the front and positively influence a growing business

Preferred Skills

* Experience marketing conferences within a small business or a membership association would be highly advantageous

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