Paid Media Executive
Overview of the role:
As Paid Media Executive you will assist in the day-to-day paid media management of the business, working closely with a global agency and the Digital Manager in driving forward the comapny strategy and performance. You will also work with the brand and studio teams to develop best-in-class creative assets and copy, whilst also analysing performance and making data-driven decisions. Be a part of a successful team that is committed to innovation, quality and creating an exceptional brand name within luxury travel.
Key Duties:
* Manage, coordinate and build paid media campaigns across Google, Meta and other relevant platforms to support business needs and drive growth
* Explore, suggest and drive new ideas and concepts across the paid landscape to ensure successful growth of our paid activity
* Explore and support new and emerging Paid channels
* Coordinate with key teams to develop and organise asset and content creation
* Work with Digital Manager to ensure key KPIs and business goals are met
* Analysis of data to find potential gaps for growth and challenge the agency on performance
* Monitor and report on key metrics and prepare performance reports
* Work closely with the Digital agency to deliver best in class PPC and Paid Social / Display campaigns.
* Create PPC ad copy and paid social ad mock-ups and ensure messaging and content aligns with brand strategy
* Support with budget management
* Support the team in the coordination and building of digital campaigns and general website support
* Analyse trends and competitors to make data-driven decisions
Experience required:
* 1 - 2 years of paid media experience
* Understanding of Digital Marketing principles
* Highly organised
* Strong analytical, numeracy and written communication skills
* High attention to detail and proficient in data analysis
* Microsoft Office
* Google Analytics 4
* An eagerness to learn and grow in the digital marketing field
* Ability to work independently and part of a team
* Experience in the travel industry is desirable
* Hands on experience of Google Ads/Meta
* Digital/Paid Media certifications
INTERESTED?
Please follow the instructions to apply attaching your CV. The vacancy is being managed by Gemma Thelwell (phone number removed) (url removed)