Shopper Activation Executive
CV-LibraryBerkshirecontractPosted: 28 April 2026
Apply NowThe Shopper & Activation Executive owns the strategy and delivery of best‑in‑class shopper activation, bringing brands to life at the point of purchase across omnichannel retail. Working cross‑functionally with Sales, Brand and external partners, the role drives commercially effective, sustainable activation that fuels brand growth.
Client Details
This is an opportunity within a market‑leading, international FMCG organisation, known for its iconic consumer brands and long‑standing heritage. The business offers a values‑led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.
Description
Lead and own the end‑to‑end shopper activation and visibility agenda across the UK
Develop and deliver the annual activation strategy by brand and key customer
Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives
Translate global visibility frameworks into locally relevant, high‑impact executions
Act as the UK lead for shopper activation, working with Group and BU stakeholders
Manage agency and supplier partners to deliver innovative, high‑quality POS and activation solutions
Own activation budgets, timelines and project delivery, ensuring strong ROI and P&L impact
Drive innovation in POS, retail media and omnichannel activation
Champion sustainability and continuous improvement across all activation materialsProfile
Degree‑level qualification or equivalent experience
Strong experience in shopper / Brand activation, trade or retail marketing within FMCG
Commercially astute, with a solid understanding of grocery and convenience retail
Deep understanding of shopper behaviour and the path to purchase
Proven ability to influence senior stakeholders and work cross‑functionally
Excellent project management and budget control skills
A strong eye for brand execution, design quality and detail
Proactive, resilient and comfortable operating at pace
Job Offer
12 months FTC £40,000 (5days ) / £50,000 (4days ) considered Hybrid Working
Client Details
This is an opportunity within a market‑leading, international FMCG organisation, known for its iconic consumer brands and long‑standing heritage. The business offers a values‑led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.
Description
Lead and own the end‑to‑end shopper activation and visibility agenda across the UK
Develop and deliver the annual activation strategy by brand and key customer
Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives
Translate global visibility frameworks into locally relevant, high‑impact executions
Act as the UK lead for shopper activation, working with Group and BU stakeholders
Manage agency and supplier partners to deliver innovative, high‑quality POS and activation solutions
Own activation budgets, timelines and project delivery, ensuring strong ROI and P&L impact
Drive innovation in POS, retail media and omnichannel activation
Champion sustainability and continuous improvement across all activation materialsProfile
Degree‑level qualification or equivalent experience
Strong experience in shopper / Brand activation, trade or retail marketing within FMCG
Commercially astute, with a solid understanding of grocery and convenience retail
Deep understanding of shopper behaviour and the path to purchase
Proven ability to influence senior stakeholders and work cross‑functionally
Excellent project management and budget control skills
A strong eye for brand execution, design quality and detail
Proactive, resilient and comfortable operating at pace
Job Offer
12 months FTC £40,000 (5days ) / £50,000 (4days ) considered Hybrid Working